In this book,the writer continues his classic three-part series delving into the high-stakes world of hypergrowth markets.Here, writer examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin share in mainstream markets.

In Inside the Tornado, Geoffrey A.Moore continues his classic three-part series delving into the high-stakes world of hypergrowth markets.

  Here, Moore examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin share in mainstream markets.

  Once a product reaches the mainstream market, it faces three often vexing questions: What is the best way to develop a stronger market for the product's growth? What is the most effective way to capitalize on and sustain growth? And when this market inevitably subsides,how can businesses survive the change?

  Moore deftly answers these questions and provides businesses with the knowledge and tools they need in this fast-paced lucrative market.

AUTHOR'S NOTE   i

ACKNOWLEDGMENTS xi

INTRODUCTION   xv

PART ONE THE DEVELOPMENT OF HYPERGROWTH MARKETS

1.THE LAND OF OZ

2.CROSSING THE CHASM--AND BEYOND

3.IN THE BOWLING ALLEY

4.INSIDE THE TORNADO

5.ON MAIN STREET

6.FINDING YOUR PLACE

PART TWO IMPLICATIONS FOR STRATEGY

7.STRATEGIC PARTNERSHIPS

8.COMPETITIVE ADVANTAGE

9.POSITIONING

10.ORGANIZATIONAL LEADERSHIP

INDEX