| 书名 | GRAPEEVINE |
| 分类 | |
| 作者 | DAVE BALTER |
| 出版社 | PORTFOLIO |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 In Grapevine, Baiter explains why real consumer conversation--about restaurants, movies; gadgets, almost anything--is the most powerful marketing medium of all, including advertising. He reveals that ordinary people (your mdm,the guy down the hall at work) are just as influential as the "influentials" that marketers so eagerly try to reach. 目录 Preface 1. Introduction: Welcome to the Grapevine Bardo, Your Average Unique Consumer 2. Who Talks about Products and Why? Andie, Attack Marketer 3. Word-of-Mouth Is Not Buzz Launch Day 4. How Word-of-Mouth Proliferates Who's Your Maven? 5. The Myth of the Influentials At the Barbecue 6. Word-of-Mouth Storytelling A Pimple on Spark@Perfect 7. The Weird Value of Negativity Bardo the Loyalist 8. What's Next for Word-of-Mouth? Final Review Deep Inside the Hive: More Reports from the BzzAgents Acknowledgments Index |
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