本书以项目为导向，以能力培养和训练为核心，从实际工作任务出发，按照工作过程展现了完整的对外交易磋商的流程。全书首先介绍了国际商务函电的格式和写作原则，其次从十一个方面展示了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理等交易磋商内容。
本书可作为高等学校国际商务类专业及相关经济贸易类专业的教材，还可作为国际商务工作者的参考书和自学用书。同时本书的目标渎者也可定位于“有志于或刚到外贸类公司工作以及工作了两三年的青年业务员”。
| 书名 | 国际商务函电(高职经管类精品教材) |
| 分类 | 教育考试-大中专教材-成人教育 |
| 作者 | 张颖 |
| 出版社 | 中国科学技术大学出版社 |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 本书以项目为导向，以能力培养和训练为核心，从实际工作任务出发，按照工作过程展现了完整的对外交易磋商的流程。全书首先介绍了国际商务函电的格式和写作原则，其次从十一个方面展示了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理等交易磋商内容。 本书可作为高等学校国际商务类专业及相关经济贸易类专业的教材，还可作为国际商务工作者的参考书和自学用书。同时本书的目标渎者也可定位于“有志于或刚到外贸类公司工作以及工作了两三年的青年业务员”。 目录 前言 Business letter Writing Working Task Task Description Writing Skill Skill Training Project 1 Establishing Business Relations Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value-added Reading Project 2 Enquiries and Replies Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value-added Reading Project 3 Offers and Count Offers Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value added Reading Project 4 Sales Promotion Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value-added Reading Project 5 Conclusion of Business Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value-added Reading Project 6 Terms Of Payment Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value-added Reading Project 7 Packing Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value-added Reading Project 8 Shipment Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value-added Reading Project 9 Insurance Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Project 10 Claim and Settlement Working Task Task Description Writing Skill Useful Menus Business Letters Notes Skill Training Value-added Reading Project 11 Agency Working Task Task Description Writing Skill Useful Menus Business Letters Notees Skill Training Value-added Reading 例信附录 Keys to Skill Training 参考文献 |
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