Globalisation offers a snapshot view of the history,drivers, and challenges of this process. Its information and advice will help managers to understand and take practical steps to address the enormous and rapid changes that are taking place - changes that affect every aspect of business life from communication and location to sourcing, manufacturing, servicing,distribution, marketing, and human resources. Armed with this knowledge, companies can more confidently pursue the many opportunities opening up to them.

Introduction

CHAPTER 1 Understanding globalisation

Defining "globalisation"

The earliest global traders

Creating mass markets

The emergence of global

business theory

Money, politics, and power

International trade bodies

Regional trading blocs

A new model for business

The new global players

CHAPTER 2 What drives globalisation?

Exchanging information

Opening up markets

Gaining global momentum

Barriers to globalisation

Anti-globalisation

CHAPTER 3 Doing business in

a global world

Deciding to "go global"

Extending your range

Operating a business in

more than one country

Going "glocal"

Outsourcing and offshoring

Seizing opportunities for

small businesses

Marketing globally

Globalising a brand

CHAPTER 4 Managing at a global level

Setting up a team

Being culturally aware

Rising to challenges

Watching global trends

Index

Acknowledgements