IN THE FACE OF MOUNTING COMPETITIVE pressures, executives have significantly reduced costs, improved efficiencies, and strengthened their companies' core business. Yet firms continue to destroy value for shareholders and lose ground to competitors.
Renowned business thinkers John Hagel III and John Seely Brown argue that as growth opportunities migrate to the edges of companies, industries, and the global economy, traditional strategies are less effective. In The Only Sustainable Edge, the authors describe a dynamic new source of competitive advantage--accelerated capability building--that forces managers to discard their myopic focus on existing resources and fundamentally rethink strategy development and the nature of the firm.