Custom Lettering of the 60s & 70s" (Rian Hughes)is a celebration of the beautiful and stylistically diverse hand-drawn lettering that was a unique feature of headline type before the advent of Letraset and the computer. Custom lettering gave designers' imaginations full rein to develop individualistic solutions unconstrained by typographic practicalities. This unique publication features over 4,500 examples of custom lettering - from craggy fonts that look like they're hewn from rock, to type with bullet holes, type made of rope, type on curved baselines, type with drop shadows, inlines, outlines, dramatic flourishes and feminine curlicues - it is all here! "Custom Lettering of the 60s & 70s" is an essential handbook for typographers, graphic designers, art directors, design students and just about anyone interested in the art of type or seeking typographic inspiration.

Sketch

Brushy non-linking script

Sketchy/rough sons

Sketchy serif

Speedlines

Wavy with lines

Speedlines

Drawn

Casual cragon textured

Loose inkg

Loose doodle

Comic strip

Doodle serif

Linking Script

Doodle sans/script

Copperplate script

Bold copperplate script

Monoline pen script

Thick/thin casual script

Bold casual script

Textured script

Loose brushy script

Non-Linking Script

Casual non-linking script

Bold non-linking script

Casual Serif Script

Calligraphic

Calligraphic inline

Ornate calligraphic

Incised

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