This concise book provides you with an overview of the country and all the practical information you will need to make decisions, avoid costly pitfalls, and get started. Find out how to recognize and deal with the implications of the caste culture, how to manage the older and younger generations, who have vastly different priorities and expectations, and where the best opportunities for business lie. From negotiating and managing, to setting up or partnering a business, this book has all you need to get started in this exciting market.

In 1991 the Indian government announced a U-turn in economic policy. The country examined and learned from the strategies of the Southeast Asian "tigers" - Singapore, Malaysia, Indonesia, and Thailand - and vowed to do better. India is now the world’s second-fastest growing economy, and its second most populous, with incomes and exports leaping forward year on year.

This is a market that is willing to do business with the rest of the world - but in its own way. While India is deceptively Western in some respects - such as its use of international English as a main language-it retains a uniquely Eastern character. Whether you are looking to start up your own business, find an outsourcing partner, or create a joint venture, an understanding of the country’s history and culture is essential for achieving business success.

This concise book provides you with an overview of the country and all the practical information you will need to make decisions, avoid costly pitfalls, and get started. Find out how to recognize and deal with the implications of the caste culture, how to manage the older and younger generations, who have vastly different priorities and expectations, and where the best opportunities for business lie. From negotiating and managing, to setting up or partnering a business, this book has all you need to get started in this exciting market.

Introduction

CHAPTER 1

Business profile

Arriving in a land

of contrasts

Country profile

Choosing India

History and business

Planning your activities

in India

Business, caste, and culture

The knowledge economy

Finding the opportunities

Ooening global

gateways

CHAPTER 2

Understanding

business etiquette

Establishing hierarchies

Cementing business

relationships

Recognizing corruption

Managing negotiations

Assessing your partner

The Hindu Undivided

Family business

Bridging the generations

Understanding india’s

consumers

CHAPTER 3

Getting things clone

Navigating the regulations

Dealing with India’s

infrastructure

Using Indian services

Managing your money

Choosing an entry strategy

Choosing a location for

your business

Importing and exporting

Tapping into Business Process

Outsourcing (BPO)

Getting started

Using contracts and the 

Indian legal system

Safeguarding your

intellectual property

Resolving

disputes

Index

Acknowledgements