This carefully researched and well-written book disproves moss of the current management hype--from the cult of the superhuman CEO to the cult of IT to the acquisitions and merger mania, it will not enable mediocrity to become competence. But it should enable competence to become excellence.

With both Good to Great and Built to Last,Mr.Collins delivers two seductive messages:that great management is attainable by mere mortals and that its practitioners can build great institutions,It's just what us mortals want to hear.

Acknowledgments

Preface

1: Good Is the Enemy of Great

2: Level 5 Leadership

3: First Who... Then What

4: Confront the Brutal Facts

(Yet Never Lose Faith)

5: The Hedgehog Concept

  (Simplicity within the Three Circles)

6: A Culture of Discipline

7.. Technology Accelerators

8: The Flywheel and the Doom Loop

9: From Good to Great to Built to Last

EPILOGUE: Frequently Asked Questions

Research Appendices

Notes

Index