How to build a successful brand? It is for sure that the brand will not succeed only by visual communication design, like a beautiful dress can make you refreshing, but it cannot change your personality! With this question, I asked Mr. Andy Payne for advice, the Global Creative Director from a wellknown brand consultancy Interbrand. In Brand! VOL.4, you can find the answer!
Over the years, Brand! has always insisted on being innovative! ...