This remarkable book offers an irresistible look inside one of the great American business success stories.

The trendsetting advertising campaigns and revolutionary  marketing focus that have translated into huge profits…The ambitious and astoundingly successful expansion into untapped foreign markets including Russia, China,Eastern Europe, and the Far East.

 McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity,trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F.Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the vary culture of Americamand now the world.

Foreword  THE UNKNOWN MCDONALD'S

Chapter 1  YES, THERE IS A MCDONALD

Chapter 2  THE SALESMAN

Chapter 3  THE FRANCHISING DERBY

Chapter 4  THE OWNER/OPERATOR

Chapter 5  MELTING POT

Chapter 6  MAKING HAMBURGERS

Chapter 7  MAKING MONEY

Chapter 8  THE BUYOUT

Chapter 9  PARTNERS

Chapter 10  GOING PUBLIC

Chapter 11  MCDONALD'S EAST, MCDONALD'S WEST

Chapter 12  HIGH GEAR

Chapter 13  MEDIA MAGIC

Chapter 14  "MCDONALDIZING" THE SUPPLIERS

Chapter 15  THE PUBLIC CHALLENGE

Chapter 16  CHECKS AND BALANCES

Chapter 17  EXPORTING AMERICANA

Epilogue

Index