Home to a quarter of the world's population, China, with its rapid growth, expanding openness, and developing consumer market, has become a hotbed of opportunity--and risk--for today's multinationals. Harvard Business Review on Doing Business in China offers a timely and insightful analysis of what it will take to successfully do business in twenty-first-century China.

The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

The Great Transition 1

KENNETH LIEBERTHAL AND GEOFFREY LIEBERTHAL

The Chinese Negotiation 31

JOHN L. GRAHAM AND N. MARK LAM

The Hidden Dragons 57

MING ZENG AND PETER J. WILLIAMSON

Short-Term Results:

The Litmus Test for Success in China 79

RICK YAN

Entering China:

An Unconventional Approach  105

WILFRIED VANHONACKER

To Reach China's Consumers, Adapt to

Guo Qing 123

RICK YAN

Trouble in Paradise 141

KATHERINE XIN AND VLADIMIR PUCIK

The Forgotten Strategy 163

PANKAJ GHEMAWAT

About the Contributors 187

Index 189