《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第2册。全教程共12章，按照每周4～6学时设计。使用时各校可根据教学目标和条件结合学生的需要，灵活选择每一章的教学内容。为方便使用，《现代商务英语综合教程》系列教材还配有教参和PPT课件。
| 书名 | 现代商务英语综合教程(附光盘第2册) |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 马静//贾茗葳 |
| 出版社 | 中国人民大学出版社 |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第2册。全教程共12章，按照每周4～6学时设计。使用时各校可根据教学目标和条件结合学生的需要，灵活选择每一章的教学内容。为方便使用，《现代商务英语综合教程》系列教材还配有教参和PPT课件。 目录 CHAPTER 1 Company Structure(s) Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 2 Staff Motivation Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 3 Training Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 4 Corporate Culture Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 5 Brands Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 6 Strategy Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 7 Leadership Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 8 Innovation Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 9 Business Ethics Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 10 Corporate Responsibility Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 11 Public Relations Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 12 Business Environment Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading |
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