The BASICS OF BUSINESS COMMUNICATION focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning.
| 书名 | THE BASICS BUSINESS COMMUNICATION(THIRD EDITION) |
| 分类 | |
| 作者 | MERRIER |
| 出版社 | SOUTH-WESTERN |
| 下载 | 抱歉，不提供下载，请购买正版图书。 |
| 简介 | 编辑推荐 The BASICS OF BUSINESS COMMUNICATION focuses on the business communication principles and their written applications. Short, concise content delivers a thorough approach, with clear-cut examples and exercises to reinforce learning. 目录 Preface CHAPTER 1 Understanding the Communication Process Communication in the Workplace Communication Characteristics The Written Communication Process Barriers to Communication Why Use Written Communication? CHAPTER 2 Planning Written Business Messages Plan Before You Write Step 1: Determine Your Goals Step 2: Analyze the Situation and Receiver Step 3: Select the Distribution Method Step 4: Identify Content Step 5: Gather Materials and Organize the Message CHAPTER 3 Developing Business Messages Applying the 4Cs of Good Business Writing Writing in a Positive, Unbiased, Reader-Focused Tone Drafting Business Messages Revising, Editing, and Proofreading Business Messages CHAPTER 4 Writing Positive and Neutral News Messages The Direct Approach Writing Requests Writing Replies Writing Unsolicited Informational Messages CHAPTER 5 Writing Bad News Messages Types of Bad News Messages The Indirect Approach Applying the Indirect Approach to Bad News Messages The Direct Approach Proper Use of Technology CHAPTER 6 Writing Persuasive Messages The Indirect Approach Types of Persuasive Messages CHAPTER 7 Writing Employment and Special Messages Employment Communication Goodwill Messages Minutes of a Meeting News Releases Appendix A Message Format Guidelines Appendix B Editing Symbols Appendix C Frequently Confused/Misused Words Thinking it Through Solutions Index |
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